Presence on the Web (Nov 2012 Skill Share)

 


Presence On The Web 
November 2012 
Troy Shares SKILL SHARE 
Calvin Young (ckyoung@ncyap.rr.com) and Barry Liebson

 

Before getting started, you will need an email address. Most Internet Service Providers (ISP) such as Time Warner Cable (Roadrunner) provide one as part of their service and might allow you to have multiple. For your new website, you may want to get a new one that's dedicated to the running of the website. One option might be to use your existing email to get a new one with a free service such as Google, Yahoo, Hotmail, etc.


1. Decide on a Name 

For each of the steps below, you will be choosing a service and/or a name. It's best to use the same name where possible. This helps your target audience to find you more easily.

  1. Decide which services you will be using (see steps 3 and 5)
  2. Try to keep the name simple and easy to remember (i.e. rolls off the tongue); avoid dashes if possible
  3. Check at each site whether the name is already taken. For example: 
    WordPress: http://YourUniqueName.wordpress.com 
    Facebook: http://facebook.com/YourUniqueName 
    Twitter: http://twitter.com/YourUniqueName
  4. Check if the domain name is already taken at http://WhoIs.net

* Web addresses like the ones above are not case sensitive

 


2. Get the Domain Name -- this will be your address on the web

  1. Go to http://GoDaddy.com (or Register.com or Domain.com that might be less expensive)
  2. Click on "Find your Domain". Type name into search box and click on "Search".
  3. Click on "Continue to Registration" (right side). Continue with checkout process. 
    * GoDaddy.com will try to sell other services -- you don't have to buy them 
    * Save on price per year when purchasing multiple years (2, 5, 10, etc.)

 


3. Get the FREE Blog -- this will be your website where your content will reside

  1. Go to http://WordPress.com (or Blogger.com or Tumblr.com, etc.)
  2. Signup using your email.
  3. Configure your blog -- log into the Wordpress admin page for your site: 
    http://YourUniqueName.wordpress.com/wp-admin
  4. Configure settings (Settings --> General)
  5. Choose a Theme (Appearance --> Theme)
  6. Create some content -- create new pages and/or posts. Create as much as you feel is appropriate for your initial visitors to get an idea what your site is about.
  7. Decide what visitors see first (a static page or the latest blog posts; Settings --> Reading)
  8. Other customizations (Appearance --> Widgets, Header, Menu, etc.)

* Each of the three services mentioned have mobile tools available for your smart phone

 


4. Point Your Domain to Your Blog

  1. Go back to GoDaddy.com (or wherever you registered your domain) 
    (following steps are for GoDaddy.com)
  2. Click on "My Account" (top left)
  3. Click on "Domains"
  4. Click on "Launch" for your domain
  5. Find "Forward" and click on "Manage"
  6. Enter your blog's web address (http://YourUniqueName.wordpress.com/) and save 
    * Recommended using "Forward Only" option

 


5. Get Social -- use some/all of these to promote your website

* Look for free tools like HootSuite or TweetDeck to manage your multiple social network accounts 
* At each, make sure your account profile mentions your website 
* Connect with your friends who are already using those sites

 


6. The 3 P's: Practice, Practice, Practice Post, Post, Post!!! (or Post, Picture, Promote..??)

  • Content is king (still) -- fill your site (and social network statuses) with useful information
  • Pictures grab more attention
  • If you decide to use social networks -- get social! Follow other accounts, interact, ask, share, etc.

 




Comparison of Blog Sites:

  Wordpress Blogger Tumblr
Easy to Use Medium-High Medium High
Customizable Medium High Low
Homepage Static or Blog Static or Blog Blog
Portability High High ---
Available Free Tools (Widgets) High Medium ---
Maintenance Low Low Low
Commenting Yes Yes Limited
Direct Access to Social Networks High Low Medium
Built-in Social Network Medium Medium High
Domain Parking (no forward needed) $15/Year --- Free